Professional summary
Over 17 years of experience in design, developing innovative products and building robust design systems. Proven experience conducting user research and usability testing, and developing platforms that are simple, seamless, and intuitive to use. Looking for a design role where I can contribute my expertise in user-centered design and product innovation.
Professional experience
Design Manager @ SulAmérica
September 2025 — Present
- I lead Design across the following business units: Marketing & Sales, Life & Pensions, and Apps.
- Responsible for the design direction of the company's new app, as well as the strategy and evolution of the new corporate portal ecosystem.
Design Manager & Product Lead @ Oficina Brasil
July 2024 — February 2025
- During my time at Oficina Brasil, I led strategic initiatives focused on the digital transformation of a company with over 30 years in the automotive market. My focus was on modernizing the digital portfolio, creating and evolving products for the Aftermarket to efficiently connect repair professionals, manufacturers, and distributors.
- I worked directly with multidisciplinary teams, aligning design, technology, and business goals to develop integrated solutions such as educational tools, marketplaces, and data analytics platforms. By always prioritizing the user experience, I ensured that each product met the industry's needs while generating tangible value for the company and its partners.
- Beyond product development, I played a key role in implementing agile and data-driven practices, using market intelligence to understand repair professionals' behavior and anticipate trends. My goal was to establish Oficina Brasil as an essential link in the evolution of the automotive aftermarket, delivering scalable solutions with real impact.
- This experience reinforced my passion for creating products that go beyond the interface—products that transform businesses, optimize processes, and drive real innovation.
Design Manager @ BrandLovers
May 2023 — July 2024
- I led the design chapter at BrandLovrs, managing the Product Design teams and playing a strategic role in building and evolving the company's Research, Content, and Design System functions.
- Beyond my impact on design, I was directly involved in the R$ 35 million funding round led by Kaszek, contributing strategies and initiatives that strengthened BrandLovrs' market position and established the company as a leader in the Creator Economy.
- Throughout my time there, I was instrumental in strengthening the design culture, building and developing a high-performing team equipped to overcome challenges and deliver strong results. My leadership and expertise helped create engaging, innovative experiences, connecting content creators and brands in a dynamic ecosystem.
- I reported directly to the CPO and CEO, ensuring strategic alignment and real impact on the company's growth. My experience leading teams, scaling products, and turning challenges into opportunities reflects my commitment to user-centered design and continuous innovation.
Key results
- ✓+20% in app download rate
- ✓−75% in app support tickets
- ✓+46% in app conversion
- ✓+75% in monthly content creator activation in the app
- ✓+78% in app ratings on app stores
Design Manager @ Loft
March 2022 — March 2023
- I led two design tribes, managing a high-performing team of six designers, including one Staff Designer (specialist) and five Product Designers. I also provided indirect leadership to a Content Designer, a UX Researcher, and a Service Designer, fostering collaboration across disciplines.
- I focused on mentoring and team development, conducting regular 1:1s, supporting career growth, and strengthening both the team's technical design skills and interpersonal skills.
Design Manager @ PicPay
May 2020 — February 2022
- I led teams of up to 15 professionals across Product Design, UX Research, and UX Writing, and established the company's first Staff Designer and Service Designer roles.
- I played a key role in scaling the design team, which grew from 15 to 170 professionals between 2020 and 2022. I led design across several B2B and B2C business units, including business tools, in-person and digital payments, mobility, and new financial services. I developed and implemented user-centered strategies, helping optimize user journeys in Latin America's largest superapp.
Product Designer & UX Lead @ Banco Pan
May 2018 — November 2019
Product Designer @ Conta Azul
January 2018 — April 2019
Product Designer @ WebMotors
August 2015 — January 2018
Lead UI Designer @ RRP Digital
November 2014 — July 2015
Lead UI Designer @ FCB Brasil
September 2014 — November 2014
Lead UI Designer @ Agência VM2
January 2014 — September 2014
UI Designer @ Mint Digitall
May 2013 — January 2014
UI Designer @ CondoTV
October 2012 — May 2013
UI Designer @ Agência VM2
June 2011 — October 2012
Junior UI Designer @ Agência VM2
February 2009 — June 2011